Momentary video content and candid shots of the present moment are at the forefront of social media today. With social media giants Snapchat and Facebook fighting it out for the top spot it’s hard to recognise the benefits offered from the different platforms; Snapchat stories, Instagram Stories and new entrant Messenger Day.
Snapchat stories is the OG platform for capturing and sharing spare of the moment photos and videos that disappear after 24 hours. Snapchat is impulsive, fun and captures behind the scene action and live interactions in real time.
Geo-filters, face mapping filters and the ability to draw, add stickers and add text to images or videos give snapchat a fun and creative edge that is very appealing to the millennial demographic.
With features such as filters, drawing and stickers, it also offers a chance to get creative with your content. Better filters and customisation keep snapchat in the competitive space.
It used to be that Snapchat was where we would share the less perfect, spare of the moment snapshots of everyday life, Instagram was where the picture perfect shot was shared. With the introduction of Instagram Stories, Instagram is now moving into the the realm of spontaneous image and video sharing. So now people can see how much effort actually goes into that flat lay…
Instagram stories has created debate within the social media world over how similar it is the snapchat as it offers an almost identical service to snapchat on top of the original functions of Instagram.
With over 300 million daily active users, Instagram stories offers a wider reach and has a wider demographic appeal.
A new feature of Instagram stories that is ahead of the game is the ability to include a link in an Instagram story.
New to the market of spontaneous image and video sharing is Messenger Day, an extension on the Facebook Messenger app.
Messenger Day is still in the testing stages and was only launched in Australia in October, it being tested here before being launched in larger markets such as the USA.
Still in the early stages, Messenger Day hasn’t taken off yet as it doesn’t differentiate itself from other competitors or offer benefits for its use.
Do you use any live stream platforms? Which do you like better?
Words by: Stef Gordon