Everyone is capable of using social media as an advertising, marketing and delivery mechanism – however, the trick is choosing the right platform to fit your brand.
With an ever-growing number of communication platforms to choose from, how do you know where you will be most successful in your delivery and where you will reach their ideal audience?
To identify where your brand fits with each platform, it is important to go back to the basics and see what makes each social platform unique. Then, you can leverage each to your advantage.
Now, breathe… we have done it all for you!
Image courtesy of A Poor Man’s Millions
It’s no secret that Facebook is the largest social media platform in the world. According to Statista (The Statistics Portal) 1.59 billion people globally are active on Facebook.
It goes without saying that Facebook obtains the largest audience out of any other social media network, indicating the importance of establishing and maintaining an engaging Facebook page.
Facebook isn’t necessarily just about selling products, but about building your brand’s reputation. Facebook helps brands and personalities to build relationships with followers by creating and sharing relevant content and engaging with their audience.
Unlike Instagram, Facebook allows you to share links, articles and photo albums, which engage audiences and in turn can effectively market the brand.
As Facebook’s algorithm continues to change, it is important to experiment with paid strategies to maximise reach and ensure engagement.
Whilst Facebook is an important aspect in growing your brand, it can be even more powerful when used with other social platforms.
Think of it like peanut butter and chocolate, great on their own, but even better when combined!
Image courtesy of Fuss Free Cooking
Twitter’s continuous flow of information and facilitation of immediate sharing helps ignite instant conversation with your audience. Twitter is a great way to encourage two-way communication between you and your target audiences, and provide a real-time approach.
Although in the past Twitter was chronologically organised, it has now adopted a new algorithm favouring content. As a result it’s important to let your insights help dictate when is best to post.
Twitter’s 140-character limit means information is short and concise, essentially allowing a series of bite-size conversations. To track all of this, Twitter helped to popularise the use of #’s and @’s, now unanimous across the web.
So if engaging with your audience quickly and in real-time best suits your fast-moving brand, get on it!
Image courtesy of My Poppet
According to an article printed on Social Media News, Instagram currently has 5 million active users in Australia. With more users joining Instagram everyday, Instagram is ideal for bloggers who deliver visual content.
Fashion, food, lifestyle and travel are great examples of verticals that work well on Instagram. If you’re committed to creating aesthetically engaging content, then Instagram is the perfect platform to experiment with.
Instagram is great for developing your brand personality and is a fun way for your followers to keep up to date! There are a slew of apps ready to help you create the best visual content; to create collages, time-lapse videos and convenient photo editing.
Similar to the combination of wine and cheese, Instagram and Facebook are a match made in heaven! Linking your Facebook business page to your Instagram will allow access to in-app analytics that measure impressions, engagement and click throughs.
With Instagram’s latest ‘Stories’ feature, you are now able to share real-time images and videos with their audience. Think Snapchat, but for Instagram. This is a great way to personalise your brand and engage with your audience.
If you’re up to the challenge of posting regular, visually engaging content, we couldn’t recommend Instagram enough!
Snapchat is unique in that a number of brands are not yet using the platform (unlike Facebook, Twitter and Instagram). Use this to your advantage!
There is an entire untapped audience on Snapchat that you can build a strong relationship with through fun and watchable content. Especially with over 7 million videos being viewed per day on mobile devices alone!
The idea of Snapchat is to unveil and showcase live interactions in real time. Snapchat allows users to send each other images and video that expire after being seen, or last up to 24 hours if added to the users ‘Story’.
Use Snapchat to your advantage to show viewers behind the scenes of your brand and blog. It’s a great platform to humanise your digital presence and build your brand’s personality.
So, which is right for you? As you probably already know, working with platforms that compliment each other is key. Learn where you audience is and target them accordingly. Don’t stress about the in’s and out’s of every platform, focus on creating the best content for your audience and you will be well on your way!