Last month, the Nuffnang team and talented Bloggerati headed to Sydney for our Bloggerati Getaway.

On the final day the getaway, the group gathered for a day of secret blogger business which included brainstorming and idea sharing. It was a massive success and Nuffnang’s talented Bloggerati left the Conference inspired to implement the tricks of the trade they had learned.

The Bloggerati conference was only made possible with the support of Spotlight as our sponsors. Spotlight also very generously supplied wonderful goodie bags on the day, which the Bloggerati could take home to #getcreative with!

As a Nuffnang partner, Spotlight have been kind enough to share top insights and tips for any new bloggers who are looking to get started on the right foot.



1. Find emerging social channels – and dominate them!
At the moment, alternative social media channels such as Snapchat, or live stream video apps Meerkat and Periscope are all the rage. While more traditional forms of social media like Facebook and Instagram are still popular, and wholly useful for blogging – why not branch out of your comfort zone and try something new? These emerging channels allow you to create unique content that is totally unique

2. Find your strength, and play upon it
Focus energy on the social channels that you find give you the most engagement and growth. If you think Instagram is becoming your thing, focus on putting a lot of attention to detail into curating your posts on this channel.

3. Keep it simple
While it’s good to experiment with other social media channels, and be across new and emerging technology – don’t spread yourself too thin. Interact and build really strong, quality content on a few chosen social platforms that you know drive great engagement to your blog or web page

4. Evergreen content
Keep your ‘evergreen’ content coming! What pages are driving the most   and find a way to provide an update or extension to popular content?

5. Hashtags matter!
Instagram lets you utilise up to 30 hastags in one comment. It’s always good to state your caption separately to your hashtags, plenty of hashtags is a good way to increase your chances of people engaging with your posts.

Don’t forget to #spotlightstores whenever you mention Spotlight online!


6. Location, location, location
Make the most of your location function on Instagram. It’s great real estate – take advantage of it!

7. Use live streaming to your advantage
Provide your audience with captivating and unique content that’s only available to them. If you have some fun ideas for a live streaming event, don’t forget to drop us at Nuffnang a line – we love hearing your inspiring ideas

8. Make the most of your bio
Although you may not think it, your bio on Instagram and Facebook are a really important source of information for potential audience, or your audience who are either looking for more information. Don’t forget to include links to your website, blog and other social media accounts in these sections.

9. It’s all about the timing
Stuck for how many times you should post? Of course this all depends on trends you’ve found in your audience and engagement. Every blogger is different!
Facebook 1-2 times a day
Instagram 1-2 times a day
Twitter – Unlimited (treat it like a radio!)
Blog – 1-3 times a week

10. Create schedule, lessen your load
Why not try using scheduling apps or software that help to manage your content upload and broadcasting. This will help not only with posting multiple times per day, but it means one less thing off your plate!

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Did You Know?

Did you know, you can shop online with Spotlight? If you can’t make it in store, or if the product you are chasing isn’t available at a store near you, why not visit!
Most products are available online Standard delivery fee is $8.99 to anywhere in Australia*Conditions Apply

Did you know Spotlight has its very own Get Creative magazine? A wonderful, 16 page magazine that is available free, exclusively at Spotlight every fortnight.  Grab it in store or online! Get Creative is the best way to keep up to date with Spotlight’s ever changing range of exciting products, as well as keeping on top of current crafting trends.

Each issue contains DIY projects for all levels of expertise,  tools tips and tricks, competitions, and much much more!

For more inspiring content to help you #GetCreative, check out some of our Bloggerati Spotlight posts below

My Poppet


Inside Out Style Blog

The Life Creative

Adriana Barro
Nuffnang Community Team


A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk Opportunity For You


Spotlight is a family owned and operated Australian business that has become as household name. Spotlight is a brand loved and used by many for all things crafting, fabrics and home wares.

Thanks to the wonderful people at Spotlight, we will be giving 10 bloggers the chance to #GetCreative with Spotlight products! We’ll be giving away a choice of two different craft packs, the Yarn craft pack or the DIY craft pack.

You will need to specify in your reply email which of these bags is your preference, but there is only five of each style, so remember to get in quick!

You’ll receive one of the following gift packs

Yarn craft pack
- Selection of 10x 8ply 100% cotton yarn in a range of bright colours
- Knitting needles


DIY craft pack

- Selection of DIY gift tags, cards and envelopes and bunting

     To review the above product:

  • You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog

  • Email your blog URLfull name, phone number, total blog views from April 1 – June 30, 2015, bag preference and mailing address with the subject line NN/Spotlight to by 5pm AEST Friday 28 August 2015

  • We will contact the 10 most relevant bloggers that opt in and at the same time, send out craft packs to them
  •  Once you have written up and published the review on your blog, please once again, email the URL to

Adriana Barro
Nuffnang Community Team

A Magical Nuffnang Premium Product Talk Opportunity

A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk Premium opportunity for you.

Introducing Disney Junior ‘The Book of Once Upon A Time’ — An interactive story-telling series hosted by talented Australian actor and playwright Kate Mulvany. The all-new, locally produced interactive story telling series will be premiered during Book Week on Monday 24th August at 7.10pm. Parents, children and care-givers will now have the opportunity to tune into the Disney Junior channel every weekday evening for a magical story, or watch at any time on the website.

Thanks to the fabulous people at Disney, we will be giving 30 bloggers the chance to write one blog post, and complete one social media share of their experience with Disney Junior’s ‘The Book of Once Upon A Time.’

 In return for publishing one blog post and one social media share that outlines the importance of storytelling in children’s bedtime rituals, and their experience with the locally produced interactive storytelling series, you will be compensated $100

To review the above:

• You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog

• Email your blog URL, full name, phone number, monthly blog impressions from April 1 – June 30, 2015 and current Facebook followers with the subject line NN/Disney Junior and why you should be chosen to by AEST 7.00pm Sunday 23rd August, 2015

• We will contact the 30 most relevant bloggers that opt in and provide them with more details

• Please note, this campaign entails a quick turn around as Book Week begins this coming Monday. Please only consider accepting this offer if you are able to go live with content by Tuesday 25th August, 2015

• Once you have written up and published the review on your blog, please once again, email the URL to

Hannah McGovern
Nuffnang Community Team

 Last weekend saw the Nuffnang team and Bloggerati come together to officially celebrate the opening of the Sydney office, as well as explore the city and its offerings, all with huge thanks to major sponsor Destination NSW.

The trip began in the early hours of Friday morning, with Qantas flying half of the Nuffnang team up to Sydney to complete the final touches for the evening’s launch party.

When the rest of the team plus our Bloggerati from across the country arrived in Sydney, there was time to relax in our accommodation at Rydges Central Sydney and Rydges North Sydney before heading across to the stunning event venue to kick off the night.

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Image credit: @Racheous


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Image via: @mypoppetblogs

The ECQ bar at the Pullman Quay Grand Sydney boasted a wonderful, modern space with beautiful Harbour views. It was the perfect location to celebrate the newest branch of the Nuffnang company in style.

NN launch1

There were around 100 attendees at the event, with Bloggerati talent, community bloggers, agency, staff and media all coming to celebrate together.The evening also consisted of special entertainment provided by Anything Goes cast member Debora Krizak, Musical Director Peter Casey and David Stratton on bass.

The captivating performance was a sneak preview into what the talented cast has in store for its Sydney audiences when Anything Goes debuts at the Opera House on September 5th.



The Nuffnang AU team

Nuffnang Australia’s Managing Director Felicity Grey applauded Friday’s event with thanks to major sponsor, Destination NSW.

“I’m very pleased to have introduced Nuffnang to Sydney-siders, allowing our Bloggerati talent to connect with key agencies, brands and media and of course, celebrate all things blogging.” Ms Grey said.

Image credits: AlexKess Photography

At the end of the night, guests were gifted with a wonderful goodie bag packed full with treats to take home. With products from Lush Cosmetics, The Renegade Collective and Byron Bay Cookies (to name a few), no one left empty handed!

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Saturday’s schedule included a relaxed morning before heading over to Neil Perry’s newest venture ‘Burger Project’ to indulge in an array of delicious options from his menu in the contemporary, casual setting.


helen burger project
Image credit: @helenedwards_recycledinteriors

After this the group set off to embark on an afternoon of sailing around Sydney Harbour, getting a close up view of the beautiful sites we all know and love. The weather held out allowing for picturesque photography on the water.




As the evening rolled around, the group headed to dinner at Neil Perry’s widely acclaimed restaurant Spice Temple, with food that truly showcases his knowledge and passion for distinct Chinese flavours.

A surprise visit from the chef himself was the perfect precursor to the delicious meal, as he talked through his inspirations for the menu, and what flavours could be expected throughout.


Neil Perry with Bloggerati (top) Sesame Ellis and (bottom) Love Swah

The group enjoyed a generous spread of dishes from the menu, as well as a selection of innovative cocktails based on the signs of the Chinese Zodiac. We are extremely grateful to Qantas for allowing us to experience these extraordinary meals across the weekend.


Sunday saw the group head back to the Pullman Quay Grand Sydney Harbour for a day of discussion about all things blogging with special thanks to  conference sponsor, Spotlight. A number of the Bloggerati spoke about topics of interest, giving out tips and useful information to their fellow bloggers and the team.

The quality of conversation and content shared throughout the conference was second to none, with everyone in the room leaving with minds filled with new, exciting information and inspiration.

Unfortunately, all good things must come to an end and just like that the Nuffnang Bloggerati Sydney getaway was done and dusted.

Another thanks to our major sponsor Destination NSW for allowing this wonderful weekend to happen!

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To read more about our 2015 Sydney trip, check out some of our Bloggerati’s blog posts below

Melbourne Girl
Sesame Ellis
Be A Fun Mum
Love Swah 
My Poppet
The Life Creative

Hannah McGovern
Nuffnang Community Team

Frico Cheese

A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk opportunity for you.

Introducing Frico Cheese— Frico Dutch cheeses are known and loved throughout the world.  Made with fresh milk from Friesian cows, the cheeses are naturally ripened and crafted by experienced cheese-makers to provide the pure goodness and authentic taste of nature at its best.

Holland, where Frico is based, is the natural homeland of delicious quality cheese. Although produced in Holland, Frico cheeses are enjoyed in many countries across the world for their varying tastes and dairy nutrients. Whether mild, matured, seasoned with herbs or made from goats’ milk , every cheese has a unique taste.


 Thanks to the wonderful people at Frico Cheese, we will be giving 20 bloggers the chance to trial a variety of Frico Cheese products and write a review, sharing your experience with your blog readers.

You’ll receive:

1 x Frico Cheese pack including:

  • A selection of 4 cheeses from the range (RRP ranging from $5.99 – $11.95)

To review the above product:

• You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog
• Email your blog URLfull name, phone number and mailing address with the subject line NN/FricoCheese to by 5pm AEDT Friday 24 July 2015
• We will contact the 20 most relevant bloggers that opt in and at the same time, send the product out to you to review!

• Once you have written up and published the review on your blog, please once again, email the URL to

Hannah McGovern
Nuffnang Community Team

This post is part of the Student Blog Series, a feature by Nuffnang interns
Author: Karlee Ventre –  Swinburne University

There are many things that can help your blog become successful; Social media, a good layout, and search engine optimisation. However, something that is quickly becoming more and more important is the use of a video component.

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In an age where everything is instantly available, our attention spans have decreased dramatically, and a push for more visually engaging content has become essential.

One of the most important parts of your blog is how you connect with your audience, which is usually done in the comments section or through social media. Using video on your blog will help to create a more personal connection with your audience, helping you to stand out from the crowd.

One of the most used types of video is a ‘vlog’ or video blog.  Anything you write about on your blog, you can talk about on your vlog. It allows your audience to see parts of your personality that they are unable to see through your writing.

If you think a vlog is not what your blog needs, there are many other ways to use video.  If you perform a lot of interviews, why not think about doing a few on video? It allows for a more natural, unscripted conversation.

Popular with beauty bloggers – tutorials or ‘webinars’ are a great way to share your knowledge with the world. Sometimes writing instructions just isn’t enough.  Webinars also known as tutorials are a great way to show your audience, allowing them to engage visually with your content. This also opens up the option for live Q and A’s on sites such as or

If you go to a lot of events, consider setting up a Vine account, Snapchat ****** or using the video component of your Instagram. This will allow you to show quick montages of the events you attend.

A good example of this,  if you’re a fashion blogger attending a runway show, you could share your experience with your audience through these mediums. There is also the new app Periscope that allows your audience to watch your videos in real-time.

There are so many ways to use video to enhance your audience’s experience, and now that it’s so simple to use, there’s no reason not to!


Nuffnang Community Team

Instagram @Nuffnang

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