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Everyone is capable of using social media as an advertising, marketing and delivery mechanism – however, the trick is choosing the right platform to fit your brand.

With an ever-growing number of communication platforms to choose from, how do you know where you will be most successful in your delivery and where you will reach their ideal audience?

To identify where your brand fits with each platform, it is important to go back to the basics and see what makes each social platform unique. Then, you can leverage each to your advantage.

Now, breathe… we have done it all for you!

Facebook

APMM

Image courtesy of A Poor Man’s Millions

It’s no secret that Facebook is the largest social media platform in the world. According to Statista (The Statistics Portal) 1.59 billion people globally are active on Facebook.

It goes without saying that Facebook obtains the largest audience out of any other social media network, indicating the importance of establishing and maintaining an engaging Facebook page.

Facebook isn’t necessarily just about selling products, but about building your brand’s reputation. Facebook helps brands and personalities to build relationships with followers by creating and sharing relevant content and engaging with their audience.

Unlike Instagram, Facebook allows you to share links, articles and photo albums, which engage audiences and in turn can effectively market the brand.

As Facebook’s algorithm continues to change, it is important to experiment with paid strategies to maximise reach and ensure engagement.

Whilst Facebook is an important aspect in growing your brand, it can be even more powerful when used with other social platforms.

Think of it like peanut butter and chocolate, great on their own, but even better when combined!

Twitter

Fuss Free Cooking

Image courtesy of Fuss Free Cooking

Twitter’s continuous flow of information and facilitation of immediate sharing helps ignite instant conversation with your audience. Twitter is a great way to encourage two-way communication between you and your target audiences, and provide a real-time approach.

Although in the past Twitter was chronologically organised, it has now adopted a new algorithm favouring content. As a result it’s important to let your insights help dictate when is best to post.

Twitter’s 140-character limit means information is short and concise, essentially allowing a series of bite-size conversations. To track all of this, Twitter helped to popularise the use of #’s and @’s, now unanimous across the web.

So if engaging with your audience quickly and in real-time best suits your fast-moving brand, get on it!

Instagram

My Poppet

Image courtesy of My Poppet

According to an article printed on Social Media News, Instagram currently has 5 million active users in Australia. With more users joining Instagram everyday, Instagram is ideal for bloggers who deliver visual content.

Fashion, food, lifestyle and travel are great examples of verticals that work well on Instagram. If you’re committed to creating aesthetically engaging content, then Instagram is the perfect platform to experiment with.

Instagram is great for developing your brand personality and is a fun way for your followers to keep up to date! There are a slew of apps ready to help you create the best visual content; to create collages, time-lapse videos and convenient photo editing.

Similar to the combination of wine and cheese, Instagram and Facebook are a match made in heaven! Linking your Facebook business page to your Instagram will allow access to in-app analytics that measure impressions, engagement and click throughs.

With Instagram’s latest ‘Stories’ feature, you are now able to share real-time images and videos with their audience. Think Snapchat, but for Instagram. This is a great way to personalise your brand and engage with your audience.

If you’re up to the challenge of posting regular, visually engaging content, we couldn’t recommend Instagram enough!

Snapchat

Snapchat is unique in that a number of brands are not yet using the platform (unlike Facebook, Twitter and Instagram). Use this to your advantage!

There is an entire untapped audience on Snapchat that you can build a strong relationship with through fun and watchable content. Especially with over 7 million videos being viewed per day on mobile devices alone!

The idea of Snapchat is to unveil and showcase live interactions in real time. Snapchat allows users to send each other images and video that expire after being seen, or last up to 24 hours if added to the users ‘Story’.

Use Snapchat to your advantage to show viewers behind the scenes of your brand and blog. It’s a great platform to humanise your digital presence and build your brand’s personality.

So, which is right for you? As you probably already know, working with platforms that compliment each other is key. Learn where you audience is and target them accordingly. Don’t stress about the in’s and out’s of every platform, focus on creating the best content for your audience and you will be well on your way!

Patrick Catanzariti
Nuffnang Community Team

Bloggers are engulfing the Internet with websites about everything from food to fashion, travel to lifestyle and all the niche blogs in between.

However, the difference between a fantastic blog and an unsuccessful blog can be a matter of a few simple tweaks to your technique and website.

1. Define your target audience

If you haven’t identified your target audience already, then STOP WRITING! This stage is possibly the most crucial part of blogging.

No matter what the theme of your blog is, an undefined target audience will severely impact the success of your blog. Defining things like age, gender and demographic, to name a few, will help you to engage with as many people as possible.

This will ensure that your audience is fully invested in your content as it relates to them on a personal level. You want your readers thinking “ahh yes! I can relate to that!” Just like you’re thinking reading this post, right!?

2. Relevant content

Once you have defined who your target audience are, you can start to deliver your content! Woohoo!

This is the fun part…however, the content needs to be relevant to your target audience and theme of the blog to ensure the success of each post and inevitably the blog itself.

Whoever said blogging isn’t hard has probably never tried it!

When delivering content it is important to define the key messages you are trying to convey through each post, how these messages relate to your target audience and the general theme of your blog.

Staying on track with the relevancy of content will generate a loyal basis of subscribers who will continuously visit your site, which is the foundation of a successful blog.

3. Tone

Whilst there are millions of blogs out there – the way you convey your writing through tone is the ultimate way to differentiate yourself from the rest of the blogosphere.

Whether your tone is sassy, endearing, funny, informative or a mash-up of several, your content is undeniably more interesting with a unique voice.

Tone generates a feeling of real life conversation whilst evoking a sense of relatability between you and your audience. It is also important to generate repetition of this tone throughout every post, so that people feel as though they can relate to you on a personal level.

4. Post regularly

Friendships take time to build and they don’t maintain themselves! The same can be said for blogs.

If blogs are only updated at random increments throughout the year, the relationship between you and your target audience will not be strong enough to build a loyal subscriber basis, your subscribers are what will ensure the success of your blog.

With an average of 55% of people spending no more than 15 seconds on a page before navigating away, the need for interesting and consistent content it crucial to entice people to stay on your page and to continue exploring.

So, treat your blog like your best friend – be yourself, be consistent, share regularly and nurture the relationship!

5. Sharing is caring

Sharing is caring…except when it’s chocolate. However, it certainly is when it comes to blogging and sharing your content through social media.

Enable a ‘Share’ link either at the top or bottom of every post on your blog to ensure a substantial reach to a broader audience. It will make sharing your content easier for your fans, which in turn draws more traffic back to your blog from social media pages.

By having your social media accounts on all your webpages you’ll give visitors quick and easy access to all your relevant social platforms e.g Instagram, Facebook, Twitter etc.

6. Make friends

The importance of friendship is not only crucial in life, but also in the world of blogging.

Creating a relationship with fellow bloggers is so helpful when it comes to building a strong blog. Investing in relationships with fellow bloggers will allow for introduction into their circle creating more connections with people all over the web.

Some bloggers love sharing content that their friends have created and might even feature it on their own blog. If you focus on maintaining relationships with bloggers with similar content to yours you’ll have access to relevant audiences and get some inspiration at the same time.

However, don’t limit yourself to only your genre – you can never have too many friends!

7. Theme and design

Whilst your content and delivery are crucial aspects to an insightful and engaging blog, so too are the aesthetics of your blog.

Much the same as setting the tone for your blog, the aesthetics of your posts and social media platforms should show a consistent theme.

This can be in the form of photo filters, colouring, font and size, line spacing and white space (sometimes less is more). To engage people on your blog and to keep them ‘clicking through’ to various pages, the aesthetics of your page are a crucial aspect in creating an experience for your readers.

amberrenae Photo Credit: Amber Renae

8. Photography skills

Blogging is all about telling a story – whether it be sharing an experience, a story behind cooking or insightful tips into travel and food.

Pictures add substance and creativity to each post and help reader feel as though they were there for the experience.

To ensure that imagery has the intended effect on the reader, here are a few tips to keep in mind to when choosing your photos:

  • High resolution images: Images that are high resolution create a sense of legitimacy to your posts
  • Flat lay photography: A great way to showcase a number of items in a neat and creative manner.
  • Relevant: Ensure that photographs used are relevant to the content being delivered…don’t post a picture of a pug if you are talking about the methods of baking a brownie cake!
  • Lighting: Ensure that the lighting of the photo generates a clear picture – if you can’t control the natural light then use a program (VSCO is a good one) to edit the image after.

One of our Bloggerati, My Poppet, gives a perfect example of flat lay photography that is high resolution and well lit.

9. Go against the grain

The blogging world can at times be an intimidating and somewhat overwhelming realm to enter into. With millions of fashion, lifestyle, food and travel blogs, how does one be successful and original? The trick is to create a point of difference between your blog and the existing blogs, what about your style/interests/creativity/technique separates you from the average Joe?

Things to keep in mind when creating a point of difference: Photography style, theme of your blog, tone of your writing and creative technique.

Views of Now is a great example of throwing a twist into fashion with her unique style and vintage photography settings.

Cafe hopping- a good idea until ur so caffeinated u feel like u might take off into the stratosphere 🌩   A photo posted by Isabella Wight (@viewsofnow) on

10. Subscribe/newsletter link

We all lead busy lives these days. Between work, study, school, kids, social life and all the things in between, even remembering to have breakfast often has to be scribbled in the daily planner!

So, make it easy for those with a lot on their plates and ensure you have a subscribe and/or newsletter link on your profile.

This will ensure that no one forgets to keep up to date with your latest posts and consistently drives your audience right back to your blog!

Words by Georgie Wolfe

Amber Holyoake
Nuffnang Community Team

Brought to you by Bupa and Nuffnang

BUPA

Have you ever thought about getting health insurance, but just couldn’t think where to start?

Choosing the best health insurance for you can be a daunting task. There are so many options out there in terms of price, exclusions and extras. Knowing exactly what you will be covered for can be confusing, especially if it’s the first time you are signing up for health insurance.

To get you thinking about all things insurance Bupa & Nuffnang are asking what you would insure if you could insure the small stuff in your life.

Using the hashtag #InsureTheSmallStuff Bupa wants you to share the thing that you would insure if you could.

Whether it is insurance for your morning coffee to keep you caffeinated, or insurance against humidity to put an end to bad hair days.

To win one of two $200 Good Food vouchers thanks to Bupa, post what you would insure on Instagram by Thursday 7th July at 5pm.

All competition entries must include the tag: #InsureTheSmallStuff

Bupa has quality health insurance providing a wide range of cover options. For more information on Bupa’s insurance options please visit http://bit.ly/1S36Jk6

For competition terms and conditions, please click here. Good luck!

Amber Holyoake
Nuffnang Community Team

In true Melbourne fashion, we’ve been delivered a whirl-wind of weather this year, from a 30+ degree heat wave in autumn to torrential rain and a cold spell in the middle of summer.

Talk about “what’s right is left and what’s left is right” – am I right!? Okay – I’ve confused myself.

You’re not a true Melbournian unless you are complaining about the weather. But it’s time to face the facts, winter has arrived which means open fires, red wine and, of course, our favourite winter indulgences.

12070729_1713714118868317_2046424386_nPeach Keen Mumma’s Flourless pumpkin pie chocolate chip muffins

Whether you are a carb-craver or lust for the sugary things in life, we’ve put together a list for you of our favourite comfort treats to keep us going through the coldest months of the year!

For the ‘fuss free’ cookers

If the dark trek home from the office or a long rainy day inside with the kids has you reaching for a bag of Doritos and a glass of red wine (or 3) for dinner (we’ve all been guilty of it), then keep on reading.

Whether you are too tired to cook or if you just plain hate it at the end of the day – reality is, you may be missing out arguably the most delicious meal of the day, and all the nutrients that come with it.

‘Fuss Free Cooking’ may have the answer to our problems…thank goodness!

Her Curry Pumpkin, Quinoa and Lentil Soup only has five steps!! That’s right, F-I-V-E steps.

Double the recipe and have it for breakfast, lunch and dinner…okay, maybe not breakfast.

Plus you can freeze it and have it next week when you feel yourself reaching for that packet of Doritos after a long day.

Fuss Free Cooking's Curry Pumpkin, Quinoa and Lentil Soup

Photo Cred: Fuss Free Cooking

Food is one of life’s guilty pleasures, and when the Melbourne nightlife in winter is scarce, so too is the dating scene – we count on those satisfying indulgences.

When it’s Friday night after a long week spent at the office, at home with the kids or racking your brain for blog ideas – cooking dinner is well and truly off the cards!

‘The World Loves Melbourne’ has introduced us to the most satisfying winter comfort meal to drown out the busy week and prep us for the weekend.

‘The Ribs and Burgers Degustation’ at Ribs & Burgers features a selection of the best bits of the menu – including 2 burgers, fries and of course, what they are famous for, their succulent ribs!

Perfect when you can’t decide, or want everything on the menu…

The board is made to share – so, bring a friend to cosy up with to enjoy this winter warmer.

Order with a Pale Ale! Enjoy!

The World Loves Melbourne's Ribs And Burgers

Photo Cred: The World Loves Melbourne

Something for the sweet tooth…

We all can appreciate the importance of a sweet tooth – some more so than others. Whether it’s a snack to get you through the morning or an after dinner treat by the fire with a glass of red, this recipe ticks all the boxes.

Peanut Butter is the latest craze when it comes to all things delicious and healthy! That is, unless you eat half the entire jar by yourself.

If you’re obsessed with chocolate, peanut butter and brownies on their own (we are here at Nuffnang) and you can’t decide between the three, there is a solution…

‘Create Make Bake’ has created the ultimate dessert – Peanut Butter and Chocolate Brownies (drool like Homer Simpson here).

Warning! You may be tempted to eat the entire tray.

Create Bake Make's Peanut Butter And Chocolate Brownies

Photo credit: Create Bake Make


Words by:
Georgie Wolfe

Amber Holyoake
Nuffnang Community Team

If you’ve been on Instagram lately then you’re bound to have noticed that the world has developed an obsession with flat-lay photography.

However, if somehow you’ve lost your phone, been backpacking through the Grand Canyon and not had reception or are just new to the bandwagon and don’t know what flat-lay photography is, then listen up.

Flat-lay photography is literally that, a photo of objects taken from directly above as it lays flat on a surface. But you already knew that didn’t you?

Like anything there are certain techniques and elements that go into perfecting this craft and there’s nothing Nuffnang loves more than some Instagram-worthy photos. These tips will have you achieving flawless flat-lays in no time!

Pick your background

A simple one but an important one! The best part about flat-lay photography is that you can change up snaps as easily as switching out backdrops.

You want to think simple, clean and crisp when selecting a background for your flat-lay, too much pattern can distract from what you’re shooting.

You also want to keep in mind the objects that you’ll be capturing and pick a background with a colour that will accompany and compliment these items best. Go with a backdrop that has a subtle pattern or stick to a solid colour all together. If pink really is the new black then white is the new is the new pink and marble backdrops are the new luxe.

We suggest playing with different colours, patterns and textures. You can use any surfaces you have around your house, switch it up and keep experimenting!

Screen Shot 2016-06-17 at 11.32.36 AM
(Photo from Nourished Life Instagram)

Lighting

Lighting is an important aspect of any photo; to get a shot that looks like it was shot for Vogue, it’s crucial to ensure that you use the right lighting depending on what you’re photographing.

For lighter backdrops and a more minimalistic shot aim for shooting under a more natural and soft light. Artificial light can often look yellow toned and fluorescents tend to be very cool-based, this will wash out your photo and add harsh shadows.

Try shooting in a spot with lots of outside light, next to a window or under a skylight where you can get the natural light source from outside.

Also keep in mind the time of day when you’re shooting, direct sunlight can look very harsh in photos where the attention is focused on flat objects. Shooting photographs in the morning or early afternoon will provide optimal lighting as opposed to the suns orangey hues later in the day.

Screen Shot 2016-06-17 at 11.34.34 AM
(Photo from Esme and the Laneway Instagram)

Setting out your objects

The layout of your objects is something that you should play around with when taking photos, anything goes and you should experiment and see what works best for each shot.

You can go with clean cut and crisp squares with equal spacing, you can overlap items, place them side-by-side, on an angle upside down or inside-out (okay maybe not inside out). You can opt for a random effect and arrange objects on different angles and keep some straight.

The sky is the limit; there are no rules that you need to stick to!

Screen Shot 2016-06-17 at 11.36.44 AM(Photo from The Life Creative Instagram) 

The great thing about using flat-lay photography is the range of content that you can capture using the method! From makeup and beauty products to food, outfits, home wares and anything else; if you name it, we bet you can take a flat-lay of it!

Flat-lay photography is such an easy way to take photos for your Instagram, blog, Facebook or whatever it might be. You can take photographs anywhere and of anything, play around with the shot and snap a professional looking pic anytime!

Screen Shot 2016-06-17 at 11.41.35 AM
(Photo from Views of Now Instagram)

It doesn’t matter whether you’re a fashion blogger, a food enthusiast or just looking for ways to spice up your social media pages, share some of your favourite flat-lay snaps with us!

Words by: Alice Veal

Adriana Barro
Nuffnang Community Team

June marks the 6-month milestone of being officially half way through 2016. Where has the time gone?

Being this close to 2017 has made us stop and take a minute to look back on the past six months and remember all those new years resolutions that we forgot about come March and didn’t quite get around to fulfilling.

Here at Nuffnang we believe that you don’t have to wait until new years to make a change in your life for the better and we’re giving our resolutions another shot. We invite you to knock some off of your list before the end of the year too, so you can start 2017 as a new chapter with a fresh list of goals and never stop improving. Even though we already think you’re pretty great!

Get Fit

Whether it be running a marathon or losing 10 kilos, getting fit is one of the most popular new years resolutions for a reason. Being in good physical shape is crucial for your own happiness and wellbeing and you should never stop trying to be the best, happiest version of yourself.

Getting in shape may seem like a daunting task that is hard to achieve but if you need motivation Nuffnang can help! Check out some of our health blogs such as “Move Fuel Love” and “The Whole Daily” for fitness regimes, healthy recipes and tips to help you achieve your goals and get on your feet!

picture1

Picture from:  Move Fuel Love

Save money

Money makes the world go round and we know just as well as anybody the struggle to save money these days- opportunities surround us daily to spend money on stuff that we don’t necessarily need.

We’re no strangers to the era of online shopping. In a time where e-commerce is skyrocketing and online spending is worth an estimated $1,471 billion dollars worldwide it can seem a struggle to save.

Saving money comes down to making ongoing choices and finding cheaper alternatives to your everyday spending. Throw in a little bit of prioritising and avoid grocery shopping when you’re hungry as impulse grocery shopping can have a negative effect on your wallet and lead to unhealthy eating throughout the week.

Screen Shot 2016-06-10 at 10.19.49 am

Picture from: Bargain Mums

 Reduce Stress

Everybody knows what it’s like to have a bit of stress, it’s just a common element of life sometimes but having excess levels of stress can impact your overall happiness and quality of life.

To reduce the amount of stress that is present in your life try getting more sleep each night so you can take on the day with energy and positivity. Possibly look in to picking up new hobbies that can help you relax such as yoga or Pilates.

Most importantly, the best way to reduce stress is to spend some good old fashioned quality time with the people that you love the most. Try to set some time aside for yourself to catch up with your family regularly and watch as the stress packs up its bags and leaves your life.

Untitled

Picture from:  Recycled Interiors

What are some of your new years resolutions that need a second chance? Let us know in the comments below!

Words: Alice Veal

Adriana Barro
Nuffnang Community Team

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