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 Last weekend saw the Nuffnang team and Bloggerati come together to officially celebrate the opening of the Sydney office, as well as explore the city and its offerings, all with huge thanks to major sponsor Destination NSW.

The trip began in the early hours of Friday morning, with Qantas flying half of the Nuffnang team up to Sydney to complete the final touches for the evening’s launch party.

When the rest of the team plus our Bloggerati from across the country arrived in Sydney, there was time to relax in our accommodation at Rydges Central Sydney and Rydges North Sydney before heading across to the stunning event venue to kick off the night.

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Image credit: @Racheous

 

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Image via: @mypoppetblogs

The ECQ bar at the Pullman Quay Grand Sydney boasted a wonderful, modern space with beautiful Harbour views. It was the perfect location to celebrate the newest branch of the Nuffnang company in style.

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There were around 100 attendees at the event, with Bloggerati talent, community bloggers, agency, staff and media all coming to celebrate together.The evening also consisted of special entertainment provided by Anything Goes cast member Debora Krizak, Musical Director Peter Casey and David Stratton on bass.

The captivating performance was a sneak preview into what the talented cast has in store for its Sydney audiences when Anything Goes debuts at the Opera House on September 5th.

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The Nuffnang AU team

Nuffnang Australia’s Managing Director Felicity Grey applauded Friday’s event with thanks to major sponsor, Destination NSW.

“I’m very pleased to have introduced Nuffnang to Sydney-siders, allowing our Bloggerati talent to connect with key agencies, brands and media and of course, celebrate all things blogging.” Ms Grey said.

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Image credits: AlexKess Photography

At the end of the night, guests were gifted with a wonderful goodie bag packed full with treats to take home. With products from Lush Cosmetics, The Renegade Collective and Byron Bay Cookies (to name a few), no one left empty handed!

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Saturday’s schedule included a relaxed morning before heading over to Neil Perry’s newest venture ‘Burger Project’ to indulge in an array of delicious options from his menu in the contemporary, casual setting.

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helen burger project
Image credit: @helenedwards_recycledinteriors

After this the group set off to embark on an afternoon of sailing around Sydney Harbour, getting a close up view of the beautiful sites we all know and love. The weather held out allowing for picturesque photography on the water.

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sailing

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As the evening rolled around, the group headed to dinner at Neil Perry’s widely acclaimed restaurant Spice Temple, with food that truly showcases his knowledge and passion for distinct Chinese flavours.

A surprise visit from the chef himself was the perfect precursor to the delicious meal, as he talked through his inspirations for the menu, and what flavours could be expected throughout.

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Neil Perry with Bloggerati (top) Sesame Ellis and (bottom) Love Swah

The group enjoyed a generous spread of dishes from the menu, as well as a selection of innovative cocktails based on the signs of the Chinese Zodiac. We are extremely grateful to Qantas for allowing us to experience these extraordinary meals across the weekend.

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Sunday saw the group head back to the Pullman Quay Grand Sydney Harbour for a day of discussion about all things blogging with special thanks to  conference sponsor, Spotlight. A number of the Bloggerati spoke about topics of interest, giving out tips and useful information to their fellow bloggers and the team.

The quality of conversation and content shared throughout the conference was second to none, with everyone in the room leaving with minds filled with new, exciting information and inspiration.

Unfortunately, all good things must come to an end and just like that the Nuffnang Bloggerati Sydney getaway was done and dusted.

Another thanks to our major sponsor Destination NSW for allowing this wonderful weekend to happen!

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To read more about our 2015 Sydney trip, check out some of our Bloggerati’s blog posts below

Melbourne Girl
Sesame Ellis
Be A Fun Mum
Love Swah 
My Poppet
The Life Creative

Hannah McGovern
Nuffnang Community Team

Frico Cheese

A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk opportunity for you.

Introducing Frico Cheese— Frico Dutch cheeses are known and loved throughout the world.  Made with fresh milk from Friesian cows, the cheeses are naturally ripened and crafted by experienced cheese-makers to provide the pure goodness and authentic taste of nature at its best.

Holland, where Frico is based, is the natural homeland of delicious quality cheese. Although produced in Holland, Frico cheeses are enjoyed in many countries across the world for their varying tastes and dairy nutrients. Whether mild, matured, seasoned with herbs or made from goats’ milk , every cheese has a unique taste.

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 Thanks to the wonderful people at Frico Cheese, we will be giving 20 bloggers the chance to trial a variety of Frico Cheese products and write a review, sharing your experience with your blog readers.

You’ll receive:

1 x Frico Cheese pack including:

  • A selection of 4 cheeses from the range (RRP ranging from $5.99 – $11.95)

To review the above product:

• You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog
• Email your blog URLfull name, phone number and mailing address with the subject line NN/FricoCheese to producttalk@nuffnang.com.au by 5pm AEDT Friday 24 July 2015
• We will contact the 20 most relevant bloggers that opt in and at the same time, send the product out to you to review!

• Once you have written up and published the review on your blog, please once again, email the URL to producttalk@nuffnang.com.au.

Hannah McGovern
Nuffnang Community Team

This post is part of the Student Blog Series, a feature by Nuffnang interns
Author: Karlee Ventre –  Swinburne University

There are many things that can help your blog become successful; Social media, a good layout, and search engine optimisation. However, something that is quickly becoming more and more important is the use of a video component.

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In an age where everything is instantly available, our attention spans have decreased dramatically, and a push for more visually engaging content has become essential.

One of the most important parts of your blog is how you connect with your audience, which is usually done in the comments section or through social media. Using video on your blog will help to create a more personal connection with your audience, helping you to stand out from the crowd.

One of the most used types of video is a ‘vlog’ or video blog.  Anything you write about on your blog, you can talk about on your vlog. It allows your audience to see parts of your personality that they are unable to see through your writing.

If you think a vlog is not what your blog needs, there are many other ways to use video.  If you perform a lot of interviews, why not think about doing a few on video? It allows for a more natural, unscripted conversation.

Popular with beauty bloggers – tutorials or ‘webinars’ are a great way to share your knowledge with the world. Sometimes writing instructions just isn’t enough.  Webinars also known as tutorials are a great way to show your audience, allowing them to engage visually with your content. This also opens up the option for live Q and A’s on sites such as ustream.tv or livestream.com.

If you go to a lot of events, consider setting up a Vine account, Snapchat ****** or using the video component of your Instagram. This will allow you to show quick montages of the events you attend.

A good example of this,  if you’re a fashion blogger attending a runway show, you could share your experience with your audience through these mediums. There is also the new app Periscope that allows your audience to watch your videos in real-time.

There are so many ways to use video to enhance your audience’s experience, and now that it’s so simple to use, there’s no reason not to!

 

Intern
Nuffnang Community Team

A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk opportunity for you.

Introducing EasiYo — EasiYo is an iconic New Zealand yogurt maker brand with global distribution. Launched in Australia 20 years ago, EasiYo has been completely redesigned and re-launched in Australia. The new make comes in a sleek retro red design and offers numerous benefits.

Making yogurt with EasiYo is quick and simple and there are many benefits of eating fresh homemade yogurt rather than store bought, refrigerated yogurt that may have been sitting on supermarket shelves for several weeks. The challenge for EasiYo is to encourage consumers to consider making yogurt that comes from a sachet – but once they’ve tried it they’re convinced.

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Thanks to the wonderful people at EasiYo, we will be giving 20 bloggers the chance to trial a variety of EasiYo products and write a review, sharing your experience with your blog readers.

You’ll receive:

1 x EasiYo pack

  • 1 x EasiYo yogurt maker RRP $24.99
  • A selection of EasiYo yogurt sachets RRP $4.50 ea
  • 1 x extra EasiYo yogurt jar

To review the above product:

• You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog
• Email your blog URLfull name, phone number and mailing address with the subject line NN/EasiYo to producttalk@nuffnang.com.au by 5pm AEDT Wednesday 15 July 2015
• We will contact the 20 most relevant bloggers that opt in and at the same time, send the product out to you to review!
• Once you have written up and published the review on your blog, please once again, email the URL to producttalk@nuffnang.com.au.

Hannah McGovern
Nuffnang Community Team

Lonely Planet Kids

A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk opportunity for you.

Introducing Lonely Planet Kids — this range of travel books is a natural extension of Lonely Planet, with the aim to kick start the travel bug and open kids’ eyes and mind to the world around them.

With a focus on showcasing the quirky facts, amusing tales and inspiring stores that bring our planet to life, Lonely Planet Kids shares their love of travel, sense of humour and continual fascination with what makes the world the diverse and magnificent place it is.

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Thanks to the wonderful people at Lonely Planet, we will be giving 20 bloggers the chance to trial a variety of Lonely Planet Kids books, as well as the new release non-fiction adult book Travel With Children and write a review, sharing your experience with your blog readers.

You’ll receive:

1 x Lonely Planet Kids pack containing:

  • Lonely Planet’s Travel With Children  $RRP 29.99
  • Lonely Planet’s Amazing World Atlas – $RRP 29.99
  • Lonely Planet’s Activity and Sticker book – $RRP 12.99

To review the above product:

• You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog
• Email your blog URLfull name, phone number and mailing address with the subject line NN/LonelyPlanet to producttalk@nuffnang.com.au by 5pm AEDT Monday 6 July 2015
• We will contact the 20 most relevant bloggers that opt in and at the same time, send the product out to you to review!
• Once you have written up and published the review on your blog, please once again, email the URL to producttalk@nuffnang.com.au.

Hannah McGovern
Nuffnang Community Team

This post is part of the Student Blog Series, a feature by Nuffnang interns
Author: Samantha Foster Swinburne University

In the digital age we are constantly seeing social media platforms evolve and adapt to modern society’s needs and wants. Nowadays, information is often conveyed through images, rather than primarily text, which makes sense, as images and videos can be consumed quickly, be entertaining, and are more expressive than plain text.

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Source: http://www.nicholasdewolff.com/wp-content/uploads/2010/07/b2b-lg.jpg

Log onto any social media or blogging platform and I almost guarantee that there will be an image-based post in the first five things posts.

Even though Facebook has over one billion active users, and Instagram has around 300 million, it isn’t surprising to see that the same post across both platforms gathers a different level of engagement.

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Source: https://blogs.chapman.edu/smc/2014/05/02/facebook-vs-instagram-lets-compare-or-not/

As seen above, the same post published over two different platforms achieves very different results. Studies are also proving that image based posts have overall higher interaction rates, which is based upon the number of likes, comments, and shares a post receives. Image based social media and communications are taking off, and for good reason.

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Source: Vogue

Instead of using a limited number characters to express yourself, a picture can say so much more, by helping us express our feelings, personality, lifestyle, attitudes, communicate messages, and more. It’s true – a picture really can paint a thousand words!

Short-form blogging app Dayre understands the importance of images to help tell a story, with users posting images, stickers, and 500 character snippets of text in a blogging that takes on a day-by-day journal format. With a heavy focus on visual elements, the text that is posted around the images is used to further describe the experiences or situations of users.

It’s no wonder that the majority of brands are now using image based platforms as a main part of their social media strategy. Brands and companies can directly connect with their target consumers through posting images that their audience can relate to.

Nuffnang blog post intern series

Source: Adidas Instagram

It is clear that visual images online are having a strong impact in the way people communicate and interact with each other. From using images to express yourself, communicate with others, and to promote and sell brands and products, this form of online communication is building and becoming more popular each year. With other social media platforms adjusting their affordances and adding new ones to assist in increase their image sharing capabilities and functionality, communication through images is becoming the popular and preferred way to interact with others online, for both customers and businesses.

 

Intern
Nuffnang Community Team

Instagram @Nuffnang

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