Last week, Nuffnang partnered up with General Assembly Melbourne to bring you the #MeetTheBloggers panel for Lifestyle + Design bloggers. We invited some of our top bloggers including Katrina Lee Chambers , Cintia from My Poppet, Alice from The Whole Daily and Chyka to speak at this intimate insider event.

Nuffnang was so impressed by the enthusiasm and vigour of our audience, who were brimming with questions to quiz these top influencers!

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Credit: @nuffnangau on Instagram

Our panel covered everything from how to best monetise your blog, to how to organise your week and what to expect when you turn blogging into a full time job, to say the panel was thorough was an understatement! Alongside facilitator and Nuffnang AU Managing Director Felicity Grey, our bloggers really tackled the big questions – how do you best cater to your readers? How do you maintain your integrity? What is a blogger’s original content really worth?

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Credit: @kimongsk on Instagram

The differing backgrounds and journeys of our panelists meant that well-rounded, informed perspectives were able to fly across the room. There was no doubt that everyone present was able to leave the session having learnt something new about the art and nature of blogging! Where Chyka was able to address the love and passion that highlights her newly formed blogging journey, Alice was able to chat through the more technical and profit-driven side aspects of the job. Cintia talked us through the evolution of her blog and how she maintains multiple revenue streams to keep it her main career focus, while Katrina shared some handy insider tips that were integral to the growth and success of her blog.

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Credit: @trendymelbourne on Instagram

Nuffnang was extremely excited to be able to bring Katrina down for this event all the way from Wagga Wagga, and would like to send our huge thanks to the Park Regis Griffin Suites who had her stay for the night. Park Regis Griffin Suites are the iteration of comfort, privacy and modern style, and you can take a look at their website to learn more here.

Did you make it to our #MeetTheBloggers GA event? What would you like to learn from our top bloggers?

Oh, and Happy Monday to all!

Adriana Barro
Nuffnang Community Team

This Halloween our Bloggerati celebrated in style, fully embracing the spooky spirit for the iconic holiday. Some had recipes, others had DIY how-tos, and some documented their fabulous freaky festivities. With everyone sharing their tips and tricks (or treats), readers have been spoilt for choice with Halloween inspo and ideas for this year.

From decor to dress-ups to desserts, check out how our bloggers set up for Halloween to enjoy the spooky season.

Cintia from My Poppet showed us how to throw a stress-free Halloween party here

Candice from Vintage Current shared her recipe for a smurf-inspired dessert here

Chyka wrote about The Ultimate Halloween Party, how to set a Halloween dinner table, and some delicious pumpkin recipes to embrace the season


Sarah from LoveSwah taught us how to make Bloody Eyeball Cupcakes here

Kate from Laughing Kids Learn provided last-minute guides on ghost crafts, spider crafts, and pumpkin activities

Ngaire at Brisbane Kids had an array of Halloween-themed articles, including how to make spooky black bats, a guide on Halloween events for (you guessed it) kids in Brisbane, and hosted the very fun and very cute First Annual Brisbane Kids Halloween Costume Competition


Rachel from Sesame Ellis shared her very personal and heartfelt story of what Halloween means to her here

and Chloe of Chloe Ting created a purrr-fect makeup tutorial which you can watch below or check out here


The Nuffnang AU team had a bit of fun this year as well, dressing up to attend the Social Diary’s annual Halloween party. Check out the staff all costumed here – do we scare you?


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Lastly, Nuffnang also teamed up with Spotlight this Halloween to commemorate the holiday and have fun with creepy crafts to ramp up the eerie vibes. You can check out those posts here:

Spooktacular Decorating for Halloween by Calm to Conniption

5 Top Tips for a Happy Halloween by Alphabet Street

Halloween in Australia by Kidz Activities


What was your favourite Halloween moment?

Who did you dress up as this year?

Happy (belated) Halloween from the team here at Nuffnang AU!

Adriana Barro
Nuffnang Community Team

Since its parent company Netccentric’s launch on the ASX in June, Nuffnang has welcomed 6 new high profile bloggers into its talent division Bloggerati.

These additions bring the total group number up to 35 high reach, high profile bloggers. The Nuffnang talent bloggers alone feature 4.7 million combined monthly blog impressions, and a combined social media following of over 5.6 million.

Together with the global community of close to 1 million bloggers, Nuffnang continues to reach new heights as it gears up for its ASX investment to fund high-speed growth.

Introducing Nuffnang’s 6 new talent bloggers…

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Chyka by Chyka Keebaugh (VIC)

As a star on The Real Housewives of Melbourne, a mother and a businesswoman – Chyka Keebaugh knows how to multitask. Chyka loves to live a fun and colourful life, and her blog is packed full of inspirational ways to do so. With ideas for entertaining, design, home and lifestyle, fun- loving Chyka and her blog will inspire you to live, love and create.


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Laughing Kids Learn by Kate Lloyd (VIC)

Kate Lloyd is the face behind the colourful, creative blog that is ‘Laughing Kids Learn.’ Her blog name reflects the philosophy Kate believes is best when it comes to children and development. As a primary school teacher by trade, Kate blogs about easy-to-create-at-home activities with confidence and knowledge, and is sure to inspire a fun and imaginative home environment.


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Racheous by Rachel Brown (QLD) 

A mother of two and a self-confessed over sharer, Rachel Brown blogs at Racheous about all things being a mum, life and learning. Racheous acts as a rich resource of creative play and educational activities to inspire children, and parents alike.

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The World Loves Melbourne by David Hagger (VIC) 

Former rock singer turned foodie with a penchant for finery, David Hagger blogs at The World Loves Melbourne, in celebration of the world’s most liveable city. Since beginning his blog in 2011, David has scoured not only the inner city, but regional Victoria and far beyond, reviewing the best culinary delights on offer. David blogs knowingly about everything from food, to lifestyle and culture and shares beautiful imagery along the way.

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Recycled Interiors by Helen Edwards (SA)

Helen Edwards lives life by the motto ‘healthy planet, healthy people, healthy home’ and her blog is a reflection of her ideals. Recycled Interiors is an interior design blog with a difference, as Helen is out to make a change and promote her ideas of eco-friendly living with a focus on wellbeing and health.


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Oh So Busy Mum by Cheree Lawrence (QLD) 

Cheree is a (busy) mother to four girls, and blogs about her experiences covering topics from baking to travel. Cheree is often found behind the lens, and sharing memories and stories with her online community about life, and how to balance its little challenges.

All Bloggerati talent can be viewed at

For further information, please contact


Adriana Barro
Nuffnang Community Team

Last night saw the launch of a market first initiative between Nuffnang and FremantleMedia Australia to introduce “The Modern Mummy Collective.”

As a response to demand from brands looking for unique, premium content, Nuffnang has partnered with market leader, FremantleMedia Australia (FMA) to create an innovative content solution that meshes Nuffnang’s high profile digital influencers as talent, utilising bloggers’ owned distribution channels for extensive, impressive amplification. The content produced will utilise the unique skills and talents of the Nuffnang bloggers as not only contributors, but also presenters.

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“The Modern Mummy Collective” (MMC) will feature high profile parenting bloggers discussing modern-day topics ranging from health and beauty to family issues and politics via a branded video series. MMC will act as a unique chance for brands to access the wide-ranging Nuffnang network through premium content produced by FMA. The series will be offered to Australia’s leading brands, and distributed through Nuffnang’s blogger network inclusive of over 8600 bloggers.

FremantleMedia Australia’s General Manager Brand Partnerships, Digital, Licensing and Spring, Zara Curtis, says, “We tell stories in all genres. The chance to connect brands with bloggers and bring video to such a large network of audiences is very exciting. We see “The Modern Mummy Collective” as a digital content format with a seasonality approach for brands to tell their stories to a targeted and increasingly large audience. We are creatively meeting the demand from brands for premium video content in the parenting space, and are only too proud to partner with Nuffnang.” ‘

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“Launching the series with renowned FremantleMedia Australia was a no-brainer for us. Their creativity when it comes to creation and production of entertainment is exactly what is needed as Nuffnang expands its offering to include influential digital video and distribution. With our network of digital influencers and unique ability to offer talent alongside mas content amplification, we’re confident this product will generate winning results for our brand partners,” said Nuffnang Managing Director, Felicity Grey.

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Left to right: Zara Curtis, Imogen Lamport

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Left to right: Deborah Alter-Rasche, Candice DeVille, Alexa Hohenberg, Hunter Boyle

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              Left to right: Erin Hogan, Angela Reynoldson, Keshia Smith

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Expressions of Interest and requests for a presentation should be sent to

For a preview of what’s to come, view the Modern Mummy Collective sizzle reel below


Adriana Barro
Nuffnang Community Team

Illooms LED Balloons

A Nuffnang Product Talk Opportunity

We have an exclusive Product Talk opportunity for you.

Introducing Illooms LED Balloons—Illooms balloons light up your celebrations. Unlike the average balloon, Illooms balloons include an LED light in each balloon, which illuminates when activates by the easy-pull tab, lasting for up to 15 hours!

The Illooms balloons range includes a variety of the themes to make your celebrations stand out.

Light up your celebrations with Illooms balloons in 3 easy steps! Hold the balloon gently, pull the tab to activate the LED light and then inflate!

illooms led balloons

Thanks to the wonderful people at Illooms Balloons, we will be giving 20 bloggers the chance to trial a pack of Illooms LED Balloons and write a review, sharing your experience with your blog readers.

You’ll receive:
1 x Illooms Balloons pack including:

  • A selection of Illooms Balloons from the range (RRP ranging from $6.99 – $9.99). Retail Value of the pack $63.92.

Confirming you will receive one of each of the below:

These include;

•           Plain Mixed (4 colours) RRP – $6.99

•           Girly Mixed (4 colours) RRP – $6.99

•           Happy Birthday (4 colours) RRP – $6.99

•           Faces (4 colours) RRP – $6.99

•           Multicoloured Marble – RRP – $7.99

•           Pink Marble – RRP – $7.99

•           Flashing Alien RRP – $9.99

•           Flashing Gnome RRP – $9.99

*Each pack contains 4 x balloons, except Alien & Gnome which contains 3 balloons.

To review the above product:

• You have to be a part of Nuffnang and have a Nuffnang Ad Unit on your blog

• Email your blog URLcurrent quarter stats, full name, phone number and mailing address with the subject line NN/Illooms LED Balloon to by 1pm AEST Monday 14 September 2015

• We will contact the 20 most relevant bloggers that opt in and at the same time, send the product out to you to review!

• Once you have written up and published the review on your blog, please once again, email the URLs to

Nasreen Nasaruddin
Nuffnang Community Team

Last month, the Nuffnang team and talented Bloggerati headed to Sydney for our Bloggerati Getaway.

On the final day the getaway, the group gathered for a day of secret blogger business which included brainstorming and idea sharing. It was a massive success and Nuffnang’s talented Bloggerati left the Conference inspired to implement the tricks of the trade they had learned.

The Bloggerati conference was only made possible with the support of Spotlight as our sponsors. Spotlight also very generously supplied wonderful goodie bags on the day, which the Bloggerati could take home to #getcreative with!

As a Nuffnang partner, Spotlight have been kind enough to share top insights and tips for any new bloggers who are looking to get started on the right foot.



1. Find emerging social channels – and dominate them!
At the moment, alternative social media channels such as Snapchat, or live stream video apps Meerkat and Periscope are all the rage. While more traditional forms of social media like Facebook and Instagram are still popular, and wholly useful for blogging – why not branch out of your comfort zone and try something new? These emerging channels allow you to create unique content that is totally unique

2. Find your strength, and play upon it
Focus energy on the social channels that you find give you the most engagement and growth. If you think Instagram is becoming your thing, focus on putting a lot of attention to detail into curating your posts on this channel.

3. Keep it simple
While it’s good to experiment with other social media channels, and be across new and emerging technology – don’t spread yourself too thin. Interact and build really strong, quality content on a few chosen social platforms that you know drive great engagement to your blog or web page

4. Evergreen content
Keep your ‘evergreen’ content coming! What pages are driving the most   and find a way to provide an update or extension to popular content?

5. Hashtags matter!
Instagram lets you utilise up to 30 hastags in one comment. It’s always good to state your caption separately to your hashtags, plenty of hashtags is a good way to increase your chances of people engaging with your posts.

Don’t forget to #spotlightstores whenever you mention Spotlight online!


6. Location, location, location
Make the most of your location function on Instagram. It’s great real estate – take advantage of it!

7. Use live streaming to your advantage
Provide your audience with captivating and unique content that’s only available to them. If you have some fun ideas for a live streaming event, don’t forget to drop us at Nuffnang a line – we love hearing your inspiring ideas

8. Make the most of your bio
Although you may not think it, your bio on Instagram and Facebook are a really important source of information for potential audience, or your audience who are either looking for more information. Don’t forget to include links to your website, blog and other social media accounts in these sections.

9. It’s all about the timing
Stuck for how many times you should post? Of course this all depends on trends you’ve found in your audience and engagement. Every blogger is different!
Facebook 1-2 times a day
Instagram 1-2 times a day
Twitter – Unlimited (treat it like a radio!)
Blog – 1-3 times a week

10. Create schedule, lessen your load
Why not try using scheduling apps or software that help to manage your content upload and broadcasting. This will help not only with posting multiple times per day, but it means one less thing off your plate!

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Did You Know?

Did you know, you can shop online with Spotlight? If you can’t make it in store, or if the product you are chasing isn’t available at a store near you, why not visit!
Most products are available online Standard delivery fee is $8.99 to anywhere in Australia*Conditions Apply

Did you know Spotlight has its very own Get Creative magazine? A wonderful, 16 page magazine that is available free, exclusively at Spotlight every fortnight.  Grab it in store or online! Get Creative is the best way to keep up to date with Spotlight’s ever changing range of exciting products, as well as keeping on top of current crafting trends.

Each issue contains DIY projects for all levels of expertise,  tools tips and tricks, competitions, and much much more!

For more inspiring content to help you #GetCreative, check out some of our Bloggerati Spotlight posts below

My Poppet


Inside Out Style Blog

The Life Creative

Adriana Barro
Nuffnang Community Team

Instagram @Nuffnang

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