Last month, the Nuffnang team and talented Bloggerati headed to Sydney for our Bloggerati Getaway.
On the final day the getaway, the group gathered for a day of secret blogger business which included brainstorming and idea sharing. It was a massive success and Nuffnang’s talented Bloggerati left the Conference inspired to implement the tricks of the trade they had learned.
The Bloggerati conference was only made possible with the support of Spotlight as our sponsors. Spotlight also very generously supplied wonderful goodie bags on the day, which the Bloggerati could take home to #getcreative with!
As a Nuffnang partner, Spotlight have been kind enough to share top insights and tips for any new bloggers who are looking to get started on the right foot.
1. Find emerging social channels – and dominate them!
At the moment, alternative social media channels such as Snapchat, or live stream video apps Meerkat and Periscope are all the rage. While more traditional forms of social media like Facebook and Instagram are still popular, and wholly useful for blogging – why not branch out of your comfort zone and try something new? These emerging channels allow you to create unique content that is totally unique
2. Find your strength, and play upon it
Focus energy on the social channels that you find give you the most engagement and growth. If you think Instagram is becoming your thing, focus on putting a lot of attention to detail into curating your posts on this channel.
3. Keep it simple
While it’s good to experiment with other social media channels, and be across new and emerging technology – don’t spread yourself too thin. Interact and build really strong, quality content on a few chosen social platforms that you know drive great engagement to your blog or web page
4. Evergreen content
Keep your ‘evergreen’ content coming! What pages are driving the most and find a way to provide an update or extension to popular content?
5. Hashtags matter!
Instagram lets you utilise up to 30 hastags in one comment. It’s always good to state your caption separately to your hashtags, plenty of hashtags is a good way to increase your chances of people engaging with your posts.
Don’t forget to #spotlightstores whenever you mention Spotlight online!
6. Location, location, location
Make the most of your location function on Instagram. It’s great real estate – take advantage of it!
7. Use live streaming to your advantage
Provide your audience with captivating and unique content that’s only available to them. If you have some fun ideas for a live streaming event, don’t forget to drop us at Nuffnang a line – we love hearing your inspiring ideas
8. Make the most of your bio
Although you may not think it, your bio on Instagram and Facebook are a really important source of information for potential audience, or your audience who are either looking for more information. Don’t forget to include links to your website, blog and other social media accounts in these sections.
9. It’s all about the timing
Stuck for how many times you should post? Of course this all depends on trends you’ve found in your audience and engagement. Every blogger is different!
Facebook 1-2 times a day
Instagram 1-2 times a day
Twitter – Unlimited (treat it like a radio!)
Blog – 1-3 times a week
10. Create schedule, lessen your load
Why not try using scheduling apps or software that help to manage your content upload and broadcasting. This will help not only with posting multiple times per day, but it means one less thing off your plate!
Did You Know?
Did you know, you can shop online with Spotlight? If you can’t make it in store, or if the product you are chasing isn’t available at a store near you, why not visit www.spotlightstores.com!
Most products are available online Standard delivery fee is $8.99 to anywhere in Australia*Conditions Apply
Did you know Spotlight has its very own Get Creative magazine? A wonderful, 16 page magazine that is available free, exclusively at Spotlight every fortnight. Grab it in store or online! Get Creative is the best way to keep up to date with Spotlight’s ever changing range of exciting products, as well as keeping on top of current crafting trends.
Each issue contains DIY projects for all levels of expertise, tools tips and tricks, competitions, and much much more!
For more inspiring content to help you #GetCreative, check out some of our Bloggerati Spotlight posts below
Inside Out Style Blog
The Life Creative